April - "Aiming for
Perceived Value"
It's moot whether a company believes it delivers vale to its customers; what matters is whether customers perceive value.
May - "The Upside of Down"
Taking the first steps to turn around a troubled company is how to find the upside of down.
September - "Selling, The Lost Art"
Today's cutting-edge companies are redefining the role of the sales force to reinforce customer relationships and create value for customers.
October - "Corporate Ethics"
It's not about corporate ethics; its about people and their ethics. From the board room to the mailroom, it's about individual choices to do either the right thing or the wrong thing.
